Casino is an evocative, immersive experience that transports the viewer to the world of gambling. It’s a place where people from all walks of life congregate to gamble and revel in the flashing lights, clinks of coins and cheers of victory. While many of the visitors are there to win big, some just want to make back what they lost in the last spin. While the visitors may differ on their intentions, they all share one thing in common – they’re having a blast.
But what’s really going on at a casino is not as simple as it seems. Casino is a masterful study in human psychology and the methods casinos use to keep you there, playing that next round or drinking that free drink all night long. From bright lights and the clinking sounds of slot machines to aromas and music, they’re using proven techniques to manipulate your senses.
The movie is also a testament to Scorsese’s ambivalence toward organized crime and the mob. He tries to portray the opulence and glamour of Las Vegas in all its glitzy glory, but there’s a dark underbelly of corruption, bribery and violence that’s just as real as the city’s nightlife.
Besides gaming, casinos offer a variety of entertainment and event spaces that attract group business. It’s important for marketers to understand the nuances of these different attractions and how they can be leveraged in their marketing. To help them do this, they can use Cvent’s Competitive Market Ads to get prominent exposure for their brand in other hotel and destination searches in similar markets or sister cities. This way, they can drive more events and group business for their casino.